Steve McIvor
CEO at World Animal Protection.
I took on the role in May 2016, having previously been the international director of programmes, leading projects and partnerships in around 40 countries.
I have experience as a senior executive, having worked at executive board level for international corporates such as The Body Shop International. I have a background in campaigns and communications in both the charity and commercial sectors for leading UK and international organisations for around 30 years.
Early on in my career I held the positions of campaigns director and later CEO of the British Union for the Abolition of Vivisection. I created and led successful campaigns to ban cosmetic testing on animals in the European Union and to end the use of ex-racing greyhounds in research in the UK.
I’m excited to put animal protection on the global agenda with my colleagues and our passionate supporters. I’m very proud of our achievements together so far. For example, we moved Instagram to add a warning message when users search harmful hashtags like #slothselfie, after 250,000 of you supported our Wildlife Selfie Code campaign. We’ve also moved big fast-food companies, such as KFC, to make change for chickens in their supply chains.
Through my blog, you can learn how we’re moving the world to protect animals – and how you can play your part.
Not convinced you could become vegetarian? Eating less meat is still better for farm animals, the planet and your health
An ethical approach to eating meat can make a huge difference to your life and the lives of billions of factory-farmed animals
We must remember animals when natural disasters strike
Natural disasters like earthquakes cause terrible destruction – and animals who become injured in these disasters are often the forgotten victims
‘Wildlife selfies’ aren’t cute. They encourage cruelty and animal suffering
Booming tourist demand for snaps with wild creatures now extends to even remote places such as the Amazon – with devastating consequences
