Innovative Solutions for Wild Animals

Billions of wild animals across the world are experiencing unbearable cruelty.

Disrupting industries

We are dedicated to disrupting industries that exploit animals in the wild and work tirelessly to create innovative solutions to help safeguard wild animals from cruelty.

Working with our network of supporters, we campaign to raise awareness of the cruel policies, practices, and conditions to generate public opposition to this intolerable activity.

Here at World Animal Protection, we believe that wild animals should have the right to a wild life, protected and secure from cruel exploitation with the freedom to thrive in natural habitats.

Protecting wild animals through innovation

Alongside our proactive approach to campaigning, we are constantly working on a host of innovative solutions to grant the private sector a route out of the exploitation of wild animals and to become part of the solution.

We achieve this by working towards:

  • Forming strategic alliances with like-minded supporters
  • Engaging with local communities
  • Developing and building the case for humane sustainable alternatives
  • Raising awareness and knowledge of animal cruelty and protection
  • Delivering campaigns to help safeguard wild animals
  • Ending the commercial exploitation of wildlife
  • Moving the tourism industry away from heartless wildlife entertainment
  • Ending the exploitation of wild animals and their use in traditional Asian medicine

Our ambition

Our goal is that wildlife-friendly experiences and products become ‘the norm’, and that local communities that were previously dependent on wildlife exploitation for their livelihood become ambassadors for the protection of wild animals.

Whale Heritage Sites

Algoa Bay i Sydafrika er udnævnt til Whale Heritage Site

We are proud to support Whale Heritage Sites

A global accreditation scheme developed by the World Cetacean Alliance, the scheme recognises outstanding destinations that provide and celebrate responsible and sustainable wild whale and dolphin watching.

The scheme offers the travel industry a route to protect marine wildlife and support sustainable practices.


Whale Heritage Sites can be found across five locations:

  • La Gomera marine area, Southwest Tenerife, Spain
  • Algoa Bay, South Africa
  • Hervey Bay, Australia
  • Dana Point, California, US
  • Bluff, Durban, South Africa

Accreditation requirements

To qualify for this global accreditation, candidate destinations must meet set criteria which recognise their commitment to cetacean conservation through responsible wildlife interactions and sustainability.

These include:

  • Encouraging respectful human-cetacean coexistence
  • Celebrating cetaceans
  • Environmental, social and economic sustainability
  • Research, education and awareness

A useful guide for tourists

Whale Heritage Site status provides tourists with an easy way to select responsible whale and dolphin watching destinations; places where people can experience cetaceans in their natural habitat and in an authentic and respectful way.

Elephant tourism

Guests observing elephant resident Jahn at Following Giants in Thailand.